Technical Consultancy: Jewelry E-commerce
Client: Private - Arequipa, Peru
| Product | Service | Performing Company | Working Method | Date |
|---|---|---|---|---|
| E-commerce for Jewelry Sales | Technical Consultancy | Grupo Anta | Collaboration with a team of 2 company programmers | 2023 |
Technical Dossier
1. Technical Objectives
The main objective of the technical consultancy was to improve the performance and efficiency of the jewelry e-commerce. This would be achieved by optimizing client-side loading, removing unnecessary plugins, improving Wordpress functions for exclusive backend use, and optimizing the caching of API JSON requests. Additionally, SEO strategies were to be implemented to improve visibility in search engines.
2. Technical Challenges
- Slow Client Load: The site had high loading times due to poor implementation of React on the frontend.
- Unnecessary Plugins: The accumulation of plugins in Wordpress not only slowed down the site but also complicated its maintenance and security.
- Inefficient Wordpress Functions: Wordpress, originally designed as a CMS, was being used as a backend, causing overhead due to unnecessary functions.
- Caching Optimization: The lack of adequate caching strategies for API JSON requests increased response times and affected user experience.
- SEO Strategies: The absence of SEO techniques hindered the site’s ability to attract organic traffic.
3. Technologies Used
- React: Initially used for frontend development due to its capability to create dynamic and responsive user interfaces.
- Next.js: Later migrated from React to Next.js to improve optimization and performance, benefiting from server-side rendering (SSR) and static site generation.
- Wordpress: Used as a backend, providing a robust and flexible content management system.
- Optimization Technologies: Implementation of caching techniques, SQL query optimization, and removal of unnecessary plugins.
4. Technical Limitations
- Plugin Compatibility: Removing unnecessary plugins required rewriting some site components to maintain expected functionality.
- Code Migration: Transitioning from React to Next.js involved significant code restructuring to leverage the advantages of SSR and SSG.
- Staff Training: The developers needed to be trained in Next.js to ensure the ongoing maintenance of the site.
- Server Performance: Improving backend efficiency with Wordpress involved optimizing server configurations and ensuring proper resource management.
5. Lessons Learned
- Frontend Optimization: The experience gained in migrating from React to Next.js highlighted the importance of selecting the right technology based on project needs, not just popularity.
- Plugin Management in Wordpress: Learning to identify and eliminate unnecessary plugins was crucial for improving site performance and security.
- Caching and SEO: Implementing caching and SEO strategies not only improved site performance but also increased visibility in search engines.
- Effective Collaboration: Working with a small team of programmers emphasized the importance of communication and collaboration to achieve common goals.
Implementation Plan
Phase 1: Analysis and Audit
- Duration: 2 weeks
- Activities:
- Comprehensive audit of the current site to identify performance issues.
- Evaluation of all Wordpress plugins to determine their necessity.
- Analysis of current SEO strategies and their effectiveness.
Phase 2: Planning and Design
- Duration: 1 week
- Activities:
- Development of a detailed plan for migration to Next.js.
- Design of caching structure and SQL query optimization.
- Planning of new SEO strategies.
Phase 3: Implementation
- Duration: 4 weeks
- Activities:
- Removal of unnecessary plugins and rewriting of affected components.
- Migration of frontend from React to Next.js.
- Implementation of caching strategies and optimization of the Wordpress backend.
- Application of new SEO techniques to improve site visibility.
Phase 4: Testing and Optimization
- Duration: 2 weeks
- Activities:
- Extensive performance and functionality testing.
- Adjustments and optimizations based on test results.
- Training staff on the new technologies and strategies implemented.
Expected Results
- Improved Load Time: Significant reduction in site load times through frontend and backend optimization.
- Backend Performance: A more efficient Wordpress backend, capable of handling more traffic without compromising performance.
- Search Engine Visibility: Increased organic traffic due to effective SEO strategy implementation.
- Maintainability and Security: An easier to maintain and more secure site thanks to the removal of unnecessary plugins and rewriting of key components.